Great Moments In Advertising: 1st TV Spot

Derrick DayeNovember 17, 20071 min

The first television advertisement was broadcast in the United States at 14:29 on July 1, 1941, when the Bulova Watch Company paid $9 to New York City NBC affiliate WNBT (now WNBC) for a 20-second spot aired before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.

It simply displayed the image you see above, a Bulova watch over a map of the U.S., with a voiceover of the company’s slogan “America runs on Bulova time!”

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