Great Moments In Advertising: Ogilvy’s ‘Confessions’
June 5, 20113 min
David Ogilvy had been in the advertising business only 15 years when he wrote “Confessions of an Advertising Man” in 1962.
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Great Moments - Branding Strategy Insider
Explore some of the greatest moments in advertising, marketing and brand management history on Branding Strategy Insider.
Great Moments In Naming: Academy Awards ‘Oscar’
June 21, 20091 min
Where Did “Oscar” Get its Name? We don’t mean Oscar Wilde or Oscar Hammerstein. We mean that 8-pound gold statuette so beloved in Hollywood.
Great Moments In Branding: Neil McElroy Memo
June 12, 20093 min
After its successes with Ivory and Crisco, P&G developed a new business technique called “brand management.” Because it focused attention on a product rather than a business function, brand management turned out to be similar in its effects to the multi-divisional structure introduced by Alfred Sloan at General Motors. And it had the same powerful tendency to decentralize decision making.
Great Moments in Naming: Twitter
May 15, 20091 min
Interviewed by Maureen Dowd in The New York Times, Isaac (“Biz”) Stone, the co-inventor of Twitter, explained the name this way: “We had a lot of words like “Jitter” and things that reflected a hyper-nervousness. Somebody threw “Twitter” in the hat. I thought, “Oh, that’s the short trivial bursts of information that birds do.” Discover more on naming brands here. The Blake Project Can Help: The Brand Positioning Workshop Branding Strategy Insider is a service...
Great Moments In Copywriting: Rubicam & Squibb
March 6, 20091 min
In 1921, Squibb had never advertised to the public, but wanted to advertise certain “household” drug products which are on most bathroom shelves.