How Brands Can Convert Data To Insight
February 14, 20186 min
Which person, from another field, do you think advertisers could learn most from?
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Customer Insight - Page 4 of 9 - Branding Strategy Insider
Brands that tap into people’s deepest desires make strong lasting connections with those people. Deep desires most often come from a feeling of lack but can also result from seeking a place of safety, peace or comfort. Customer insights are gained on a deeply emotional level.
Biases Determine The Depth Of Customer Insight
January 9, 20185 min
Understanding the intangibles that govern the strength of your brand’s relationship with consumers enables you to continually refocus and optimize product and service offerings, brand value and experience ultimately improving consumer relationships.
The Myth Of The More Socially Conscious Millennials
January 3, 20184 min
73% of millennials are willing to spend more on a product if it comes from a sustainable brand. 81% of millennials expect their favorite companies to make public declarations of their corporate citizenship.
Brand Building And Customer Intent
May 9, 20141 min
Need and want are subsets of the real motivation I believe we should all be searching for as marketers – and that is intent.
Decision Fatigue: Enemy Of Brands
January 15, 20142 min
Edward Boches pointed me in the direction of this thought-provoking article by John Tierney on “decision fatigue”. Decision fatigue happens when ordinary people are asked to make decision after decision after decision. Such processes run down the mental batteries that power our self-control. Eventually it seems, we start looking for shortcuts – either by acting impulsively or by opting to do nothing.