How Segmentation Drives Brands
February 1, 20193 min
At the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free market tick.
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Customer Insight - Page 3 of 9 - Branding Strategy Insider
Brands that tap into people’s deepest desires make strong lasting connections with those people. Deep desires most often come from a feeling of lack but can also result from seeking a place of safety, peace or comfort. Customer insights are gained on a deeply emotional level.
Solving Brand Problems With Behavioral Science
September 10, 20185 min
One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases.
Converting False Customer Claims To Brand Insight
August 20, 20184 min
David Ogilvy famously said, “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” This skepticism towards claimed data is shared by most social psychologists.
How Early Adopters Impact Brand Success
June 22, 20184 min
Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.
How Self-Image And Perceived Risk Impacts Brands
June 13, 20184 min
Members of every culture adorn their bodies with artifacts like clothing and jewelry, and change these out to suit their moods or social demands.