Brands And The Feelings They Evoke
October 28, 20101 min
How does your brand make people feel? Does it make them feel safer or more secure? Is it reassuring? Does it make them feel more in control?
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Building Emotional Connections - Page 7 of 8 - Branding Strategy Insider
Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.
Breakthroughs in neuroscience confirm what we marketers know in our guts, but sometimes forget in the day-to-day rush of preparing the next ad campaign launch.
The Emotional Connection Workshop
April 26, 20104 min
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist
Building Emotional Connections To Your Brand
January 22, 20103 min
If a brand is able to consistently connect with its customers on an emotional level, it is much more likely to achieve strong customer loyalty. So, how then does a brand create this emotional connection? At The Blake Project, we have created a process that enables organizations to understand how emotionally connected their customers are to their brands, and based on that insight, to develop ways to create stronger emotional connections.
Building Emotional Ties To Your Brand
February 26, 20093 min
A couple days ago, I was in a Scandinavian airplane on my way to Los Angeles. Ignoring the airline food, I noticed a cute little branding experiment on the tray.