The Emotional Connection Workshop
April 26, 20104 min
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist
HomeCategory
Building Emotional Connections - Page 7 of 8 - Branding Strategy Insider
Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.
Building Emotional Connections To Your Brand
January 22, 20103 min
If a brand is able to consistently connect with its customers on an emotional level, it is much more likely to achieve strong customer loyalty. So, how then does a brand create this emotional connection? At The Blake Project, we have created a process that enables organizations to understand how emotionally connected their customers are to their brands, and based on that insight, to develop ways to create stronger emotional connections.
Building Emotional Ties To Your Brand
February 26, 20093 min
A couple days ago, I was in a Scandinavian airplane on my way to Los Angeles. Ignoring the airline food, I noticed a cute little branding experiment on the tray.
The most compelling brands connect with consumers at an emotional level. Their benefits are often experiential, emotional or self-expressive. Certain types of research can help marketers understand which benefits will have the greatest emotional impact.
Building An Emotional Connection
April 13, 20082 min
To achieve brand insistence the consumer must trust your brand and feel an emotional connection to it. People become emotionally connected to a brand for a number of reasons: