Loving A Brand?
December 17, 20074 min
Not too long ago I read an article about Procter & Gamble’s attempt to “stake out the emotional high ground” for their Tide detergent.
NEW THINKING
Not too long ago I read an article about Procter & Gamble’s attempt to “stake out the emotional high ground” for their Tide detergent.
Marketing is experiencing a radical change. In the 1990s we saw power shift from manufacturers to retailers. Now competition, choice and technology have put consumers in control.
I spent many of my early years in marketing in the Middle East for Procter & Gamble and Gillette.