Brands Need A Unique Feelings Proposition
March 2, 20182 min
Recently I came upon an article by Tom Asacker called “The Marketplace Theory of Everything.”
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Building Emotional Connections - Page 2 of 8 - Branding Strategy Insider
Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.
The Power Of Intimate Brands
January 16, 20182 min
The marketplace is constantly evolving, and as new technologies and a dynamic consumer base continue to change how brands are designed and perceived, we knew that a revision of marketing’s fundamental principles was long overdue.
How Emotion Drives Brand Choices And Decisions
November 14, 20176 min
We now know more about how the human brain processes information and triggers our behaviors than ever before.
How Brands Build Enduring Relationships
April 25, 20174 min
It can be said that good brands are well known, but great brands are well loved.
3 Ways Brands Can Ignite Romance
April 4, 20174 min
The Romantic Movement, born in Europe at the end of the 18th Century, emphasized the individual, the emotional, the spontaneous and the imaginative. It came as a rejection of the earlier classicism movement, which was defined by rationality and order.