BrandQuote – April 26

Derrick DayeApril 26, 20081 min

"… at the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about [a] man, you can touch him at the core of his being."

   -Bill Bernbach, in a speech to the American Association of Advertising
    Agencies, 1980

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