On this New Year’s Day 2007, with 12 months of opportunity ahead, I have these wishes for all marketers:
•That you will discover meaningful ways to differentiate your brand, resisting the temptation to follow the crowd.
•That you will create something unique and compelling with your customer.
•That your decisions will move your customers from brand awareness and brand preference to brand insistence.
•That you will build a brand that inspires everyone to reach higher.
All the best for you and your brand in the New Year.
The Blake Project Can Help: The Brand Positioning Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
