How To Infuse Clarity In Brand Stories
May 9, 20184 min
What happens when employees see changes unfold and decisions get made without access to a clear story about what’s going on?
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Brand Storytelling - Page 8 of 23 - Branding Strategy Insider
Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.
How Purpose-Driven Stories Propel Brands
April 25, 20182 min
There’s a natural tendency for businesses, salespeople and marketers to make feature-benefits the focus of their brand stories.
Building Brands With Transmedia Storytelling
March 12, 20183 min
Storytelling master and Professor Henry Jenkins says, “transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
The 4 Phases Of Brand Story Engagement
March 7, 20185 min
You only have one brand story, but it needs to be told differently at different stages of the relationship you have with those you want to win over as brand advocates.
3 Brand Lessons From Stranger Things
October 26, 20175 min
In a few days, Netflix will release the much-anticipated second season of Stranger Things. The popular, nostalgic homage to 1980s sci-fi/thrillers is part of a growing number of TV-worlds that reflect stand-out traits of the collective journey.