A few days ago on Branding Strategy Insider, we explored the concept of brand meta-story, the master narrative driving the most effective business stories. For B2B brands, that story is most simply expressed as the question, “want to win?”
Brands have grown keenly aware of the importance of building a strong narrative.
There are three kinds of stories that you can—and should—incorporate in any conversation or presentation intended to move people to action.
“Signature brand stories represent a critical asset that can be leveraged over time and which can provide inspiration and direction both inside and outside the firm,”
Brands would do well to follow Gramma B’s advice for falling in love: “Half with the head, half with the heart.”
