How Stereotypes Weaken Brands
October 19, 20173 min
Stereotypes make everything about storytelling easier.
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Brand Storytelling - Page 9 of 23 - Branding Strategy Insider
Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.
7 Ways To Use Story To Inspire Brand Change
October 16, 20174 min
At some stage, many marketers will be called upon to explain why a brand change is needed. Here’s how to frame the business case as a story, using a combination of learnings from this article on the uptake of slow ideas and Freytag’s Pyramid.
A New Era Of Brand Storytelling
August 24, 20174 min
The idea of a branching narrative isn’t new in entertainment.
Remixing Your Brand With Transmedia Storytelling
August 18, 20173 min
There are many reasons to love branded PR experiences. With so many marketers focusing on what is possible online, getting to see brands disrupt real reality in creative ways not only delights those of us in the marketing professions, but activates customers in remarkable ways.
How Brands Can Adapt To Media’s Decline
August 10, 20173 min
The age of disruption is full of contradictions and exceptions. Reuters 2017 Digital News Report reminds us that the digital revolution has wreaked disastrous effects on the media.