Trademarks, like brands, build strength over time. The test for trademark infringement is “confusing similarity.” Put another way, if the average consumer believes both products to have come from the same source, there is infringement.
Provocative question: Why do intellectual property law firms generally have such ugly brand identities?
As the Wall Street Journal noted this week, “the dot-com era is over.”
Choosing a new trademark is a thorny task for many companies. So we asked Tara Benson, Esq., a seasoned intellectual property attorney, for her thoughts on how to avoid the most common pitfalls.
Not long ago, brand owners could take comfort in the intrinsic barriers hampering black marketers.
