Global Trademark Strategy Q&A
October 6, 20094 min
How do you overhaul and reorganize more than 3,000 trademark registrations owned by an $11 billion global corporation?
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Brand Protection - Page 3 of 4 - Branding Strategy Insider
Brand protection requires a strategy of vigilance.
Trademark Statistics Reflect Economy
May 21, 20091 min
As the economy swoons, companies are cutting back on marketing. For proof, just ask the U.S. Patent & Trademark Office, where the demand to register new brand names, logotypes and taglines has taken a steep slide.
Protecting Your Brand: Copyright Law
April 3, 20081 min
While organizations don’t often pursue this protection, logos are typically protectable by copyright law. Make sure your organization, and not an outside person or agency, owns the copyright to your brand’s logo.
Protecting Your Brand: Trade Dress
March 30, 20082 min
Trade dress is a second form of legal protection for a brand – Trademarks being the first.
Branding And Trademark Law
March 28, 20084 min
While the best defense against copycat competitors is to stay ahead of them with a continuous stream of innovative, highly differentiated, and superior products and services, it is equally important to seek as much legal protection as possible for your brand.