Godin On Trademarks
May 22, 20075 min
What every entrepreneur, geek, brand manager and marketer needs to know about trademarks…
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Brand Protection - Page 4 of 4 - Branding Strategy Insider
Brand protection requires a strategy of vigilance.
Branding And Trade Secrets
November 30, 20062 min
Trade secrets are an often overlooked form of brand protection. Trade secrets are simply information, techniques, procedures, codes, patterns, plans, processes, formula, prototypes, etc., that are developed confidentially and that are kept confidential.