Four Ways To Grow A Brand
January 30, 20243 min
In theory, there are four ways to grow your brand.
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Brand Growth - Page 4 of 17 - Branding Strategy Insider
Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.
How To Execute A Brand Turnaround
January 18, 20247 min
A theme of recent business press writing is brand-business turnarounds. For example, Barron’s, the financial newspaper, points to the successful turnaround at clothing retailer Abercrombie & Fitch. The Wall Street Journal reports on the underway turnaround at VF’s Vans, the sneaker brand-business.
Growing Brands From The Core
December 6, 20232 min
One of my mentors, Chuck Young, once described brand growth to me using the metaphor of how trees grow.
The Growth Strategy Of Ingredient Branding
November 30, 20232 min
Today let’s focus on ingredient branding, an effective growth strategy under the right conditions.
Why Every Brand Is A Growth Brand
November 9, 20233 min
Standing still means shrinking. Brands must grow. And not only to grow the business. Brands must grow for the business to remain steady.