Delta Air Lines is rated the #1 US airline, according to the 29th annual Airline Quality Rating (AQR) study conducted by Wichita State University and Embry-Riddle. So, it’s a bit surprising that a top brand would gamble with its most valuable asset: the employees that make the brand possible.
Every year, I look forward to the findings published by Edelman in their annual Trust Barometer. 2019’s findings paint a picture of a world where the nature of trust has changed profoundly.
We’ve pointed out several times here on Branding Strategy Insider that today’s most successful brands are built from the inside-out. Each powered by a culture that is fully committed to living the brand…and something more.
Media channels used to be tightly controlled mediums accessible only to professionals – leaving brand image entirely up to an organization’s advertising.
“There is a job and then there is a calling. We want to hire people who aren’t just looking for jobs, they’re looking for a calling.” ~ Brian Chesky, Cofounder, Chief Executive Officer, and Head of Community, Airbnb.
