Employee Activism Brings New Brand Challenges
January 27, 20203 min
A post on Medium from Amazon Employees for Climate Justice shares more than 350 statements from workers that focus on the company’s climate practices.
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Brand Culture - Page 6 of 13 - Branding Strategy Insider
The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.
Revive The Culture To Revive A Brand
November 28, 20197 min
At the turn of the 21st century, Scandinavia’s top advertising agencies were invited to pitch for the most prestigious advertising account in Scandinavia: Scandinavian Airline Systems (SAS). One of Europe’s oldest airlines, SAS is owned to a large extent by the governments of Norway, Sweden and Denmark.
5 Keys To A Strong And Differentiated Culture
November 19, 20192 min
Sometimes, I find entrepreneurs are more interested in corporate culture than branding, until I tell them it’s the same.
Employer Branding: The Critical Audiences
August 7, 20199 min
You’d be surprised how many books/blogs/articles about employee communications say a lot about theory, communication channels (media) and content… and very little about employees.
Beware Of Fracturing Your Brand Culture
May 13, 20193 min
Delta Air Lines is rated the #1 US airline, according to the 29th annual Airline Quality Rating (AQR) study conducted by Wichita State University and Embry-Riddle. So, it’s a bit surprising that a top brand would gamble with its most valuable asset: the employees that make the brand possible.