4 Ways To Activate The Brand Experience Internally
Traditionally, brand and marketing stewards are focused on the needs of customers, and for the most part, this still holds true.
NEW THINKING
Traditionally, brand and marketing stewards are focused on the needs of customers, and for the most part, this still holds true.
Everybody knows this problem. You call a big company with a question, but nobody seems to really want to help.
At The Blake Project we believe that a key component to a brand’s success lies in forging a rich culture/ecosystem/community that people feel they belong to and that they actively advocate to others.
Whereas it’s helpful for a company to have a mission statement, employees must also accept and embody it to make it meaningful.
It seems obvious that developing successful relationships with customers requires strong and successful relationships with those inside the company. Strikingly, though, many companies ignore employees in their branding efforts.