The most underdeveloped skill in marketing is empathy. I’m not so sure that’s a bad thing.
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Walker Smith, Author at Branding Strategy Insider - Page 10 of 35
All survey results are not created equal. Sometimes, it’s just people answering whatever question happens to be put to them, not a real opinion that reflects some firmly held attitude or belief. This caution is especially important nowadays since contemporary surveys generally rely on prequalified panels of respondents who are compensated for answering.
One of the biggest marketing myths is that people often fail to shop in line with their values. People always act in accordance with their values. There is no such thing as a value-action gap. Only a gap in what marketers know about people’s values.
In the midst of today’s volatility and turmoil, boring has become alluring. Not as escapism or retreat. People still want exhilarating experiences, but without risks, extremes and recklessness. It’s finding the extraordinary in the ordinary. Which is to say, boring.
The paradox of quality is that the better our products get, the more they are alike.