The extreme events of the past few years have kindled a desire for balance. The 2024 U.S. MONITOR reports a “selfward” turn among consumers, with more interest in self-care and less about the world at-large.
NEW THINKING
HomeAuthor
Walker Smith, Author at Branding Strategy Insider - Page 9 of 35
Three shifts are underway and impacting marketing. How will they affect you?
The best thing about marketing is also the biggest challenge facing marketers: the next big thing.
Are politics good for brands? Politics come in different flavors for brands. Contributing to community organizations and lobbying for business-friendly policies are relatively uncontroversial.
Everybody is looking for radical change, not incremental improvements.