My mentor Clayton Christensen taught us that disruptors win by being cheaper. They enter the market at the bottom with “good enough” alternatives that cost less, then gradually move upmarket, as Toyota’s economy cars eventually gave rise to Lexus. Yet urgent care is disrupting American healthcare even while charging somewhat more than a traditional primary care visit, and the strategy is working brilliantly.
Picture a golf course at dawn. Traditionally, you’d hear the rumble of diesel engines as heavy mowers lumber across fairways, compacting soil and guzzling fuel. At Royal Porthcawl in South Wales, site of the 2024 Women’s British Open, something different happened. The fairways were cut overnight by a fleet of small, silent robots — the first time a major championship has been maintained this way.
Branding Strategy Insider helps marketing-oriented leaders and professionals define, strengthen, and grow brand value. One way we do that is by answering real questions from readers navigating real challenges inside their organizations. Today, we’re hearing from Jennifer, a VP of Marketing in Boston, Massachusetts, who has a timely question about building an internal innovation incubator. We are exploring the creation of an innovation incubator inside my organization, what guiding principles should shape my approach? Thanks...
My odd last name, “Wunker,” comes from the medieval German word for “flag-waver.” We were the idiots in the army carrying just a flag. Miraculously, someone survived to become my ancestor. And that is why this story, from my new book AI and the Octopus Organization, is especially meaningful to me:
How do prehistoric oceans have anything to do with business in 2025? Because a story that played out there is repeating itself today. Here’s why:
