WK Kellogg – inventor of cereal – is being bought by Italian candy maker Ferrero for the soggy-sounding price of $3 billion. Here are two big lessons from the end of a company that once dominated an entire aisle in grocery stores:
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Steve Wunker, Author at Branding Strategy Insider - Page 2 of 21
What can brands learn from Listerine? The brand dominates the mouthwash category that it created decades ago, largely because it focuses very clearly on a Job to be Done.
You may not know Vesta Stoudt, but you definitely know what she invented—duct tape. Her story holds a lesson for us today.
AI has triggered both enthusiasm and anxiety in product circles. AI promises to transform workflows, slash costs, and create dazzling new experiences — but for product managers, the question isn’t whether AI is powerful. It’s how to manage such a fast-moving technology.