Give a vegetable a catchy name – such as X-Ray Vision Carrots or Dinosaur Broccoli Trees or Tomato Bursts – and kids will eat nearly twice as much of it.
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Steve Rivkin, Author at Branding Strategy Insider - Page 9 of 13
We normally leave software reviews to the techies. But this new “app” is remarkable in its usefulness and simplicity.
It’s no wonder that dictionary-makers have trouble with trademarks. There are legal repercussions as well as conflicting loyalties over what actually constitutes a word.
Where Did “Oscar” Get its Name? We don’t mean Oscar Wilde or Oscar Hammerstein. We mean that 8-pound gold statuette so beloved in Hollywood.
Prepare for a messy new world of domain names. ICANN, the little-known organization that oversees the Internet, plans to start selling the rights to anything from dot-soup to dot-nuts – a potentially unlimited number of customized new domain suffixes to compete with dot-com, dot-net, and all the other “dots” available.