Over the last decade we have generated new names for hundreds of companies, products and services. Here are some of the shortcuts, thought-starters and naming strategies we’ve observed along the way.
NEW THINKING
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Steve Rivkin, Author at Branding Strategy Insider - Page 10 of 13
Can you really test a new name with customers and prospects? What can you expect to learn from the process?
Someday, it will be the biggest consumer market in the world. No wonder that marketers are increasingly interested in Chinese naming.
A great name should be pleasing to the ear and to the eye. So how do designers make a name look good?
Adopting a new company name isn’t enough. If an organization is really proud of its new moniker – and it ought to be – then promoting the new identity with all its important constituent publics is a necessity.