A boarding school for smart kids named the Dummer Academy? Your jet is landing at Robin Hood Airport? A glucosamine supplement named Joint Juice?
NEW THINKING
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Steve Rivkin, Author at Branding Strategy Insider - Page 8 of 13
How do you overhaul and reorganize more than 3,000 trademark registrations owned by an $11 billion global corporation?
Freedom? Winthrop? New Prospera? What should we call it?
The Globe and Mail newspaper in Toronto called it “a marketing stunt that takes branding to a new extreme.” What’s the news? Humans have now been branded.
As FedEx and UPS expand their services in China, one leading linguist argues that they could have profited more from the positive sounds of their names transliterated into Chinese.