Names not just “are,” they “do.” As a part of language, names identify a business or brand, but also subtly suggest certain types of action.
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Steve Rivkin, Author at Branding Strategy Insider - Page 7 of 13
You’ve just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, “Let’s move on.”
Go global, young man. That was the advice from Harvard’s Theodore Levitt when his seminal article, “The Globalization of Markets,” was published in 1983. Since then, globalization has become a dominant theme of international business strategy.
Brand-name blooms are the hot new products at nurseries, garden shops and landscapers. Perhaps you thought of roses and daisies as commodities? No longer.