So you’re changing your company name. The old Stafko Products Corporation is now Simplex Corporation. You’ve thought about Wall Street, your customers, your suppliers.
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Steve Rivkin, Author at Branding Strategy Insider - Page 6 of 13
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your kid Michael.”
It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010.
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your customers is up to 73, from 68 a decade ago.
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women’s Army Corps), or formed by combining the first parts of a series of words (RADAR, from Radio Detecting and Ranging).