In his article “Will Customers Forgive Your Brand?” Mark Di Somma outlined ten situations where brands may need to ask forgiveness, from scandal to arrogance to corruption.
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Paul Friederichsen, Author at Branding Strategy Insider - Page 10 of 13
One of the most ubiquitous terms in all of marketing today is “trend.” Everyone is interested in what’s trending, as in what’s popular and growing in popularity; or conversely what’s trending downward or decreasing in size or popularity.
In a previous article, “The Life and Times of the CMO,” we addressed the importance, and often unrecognized contribution of the Chief Marketing Officer in driving today’s brands.
In the ever-changing world of brand marketing, the most volatile position is right at the top – the Chief Marketing Officer.
As we all know, there are two sides to every argument or debate. When developing a brand, whether it’s the identity, positioning, or marketing, differing points of view will often collide.