The 90s were a golden era for both brands and the US. For US citizens, it was the Clinton era and the greatest decade in a golden century of unparalleled fiscal growth.
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Mark Ritson, Author at Branding Strategy Insider - Page 37 of 58
We live, as we are continually reminded, in a consumer culture. This means we derive meanings, the answers to the questions that life poses us, from the products and services we consume.
Free markets tend to evolve and mutate in quite remarkable ways. The more marketers attempt to restrict distribution, the more markets develop alternative channels.
I was rushing out of Bond Street Tube station in London last week when an ad for Iceland Air literally stopped me in my tracks.
I was once hired by a multi-national to spend two days training their senior managers in marketing. The client had a reputation for having outstanding employees and the biographies of the course participants were very impressive. While none of the group had any direct experience in marketing, their seniority and qualifications were excellent.