It will hardly be big news for readers of Branding Strategy Insider, but we now live in the era of the brand. Most marketers are fully aware that the ultimate factor that will determine their personal career progression and the general health of their organizations will be their ability to build and protect their brands.
Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.
Last week on Branding Strategy Insider I wrote about The Poisoning of the Calvin Klein Brand. Today, a look at CK’s remarkable change in direction.
This is the time of year when many marketing departments decide how their particular share of the industry’s enormous marketing spend will be applied in the following year.
