I recently met up with an old friend, Simon, a sales director. We had dinner near my flat and then I walked him to the nearest tube station, London Bridge.
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Mark Ritson, Author at Branding Strategy Insider - Page 35 of 58
One would expect that an annual marketing budget of more than a billion dollars would buy you a very well-positioned corporate brand. But that has not been the case for Pfizer.
That wonderful biennial branding event known as a Bond movie is upon us again, and we will have to endure a cavalcade of mundane brands engaged in a series of inappropriate product placements, demeaning the film.
I found myself in a rather unusual position last weekend – on a pew in a church in Glasgow.
Not long ago I read a splendid article on the use of employees in field marketing, which concluded that employees were an excellent way to communicate brand values.