As a consumer I love Pret A Manger. Yesterday, however, I was unimpressed with its sushi, despite the fact it has been my favorite lunch choice for the past few years. Has Pret dropped its guard? Is it poised for a descent into bankruptcy?
The chaotic situation in the financial sector is creating a branding headache for banks’ marketers.
What is the link between financially strapped companies and expensive sporting sponsorships?
Management conferences are a wonderful place to learn and network. Rarely does a month go by without a major marketing conference taking place. Each time the organizers exclusively invite powerbrands with multi-million-dollar turnovers. It’s a design I find a little troubling.
Sometime in the fourth century AD, in the Mediterranean port town of Myra, the church bells tolled. Bishop Nicholas was dead. Nicholas had hailed from a rich family, but after joining the church, he used much of his riches to help the poor in his community. And now that community mourned him.
