Direct marketing has become a profligate disaster of epic proportions.
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Mark Ritson, Author at Branding Strategy Insider - Page 30 of 58
James Robertson launched his family jam business in 1864, after his wife, Marion, began making marmalade at their local shop in Paisley, England.
When I teach the brand management elective to MBA students, we explore case studies of companies getting it right and wrong. One of the most common observations that keeps coming up has nothing to do with strategy and everything to do with gender.
There are two brands that I deter my MBA students from referring to in class. The first is Coca-Cola. Quite simply, Coke is the alpha of branding. And any reference to Coke usually ends up ridden with cliché’s and strategically void. If anyone ever begins a presentation on brands by talking about Coke you are in for a dull ride.
Earlier this year I decided to ride the London Eye. It was busy – so busy that the line of people to purchase tickets snaked out of the ticketing room and onto the street overlooking the Thames.