Some brands are cutting prices in the face of decline, but those with real style are raising the stakes.
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Mark Ritson, Author at Branding Strategy Insider - Page 19 of 58
Imagine a world where the Ordnance Survey is a bigger brand than Disney.
On Friday, GM, something of a branding basket case in recent times, surprised everyone by coming out of bankruptcy protection after only 40 days.
Once in a while, a brand strategy is announced that is so stupid, so antithetical to the principles of brand management, that it takes your breath away. Ladies and gentlemen, I give you the Aston Martin Cygnet.
Not too long ago I was interviewed by Amanda Tattam of Melbourne University’s Up Close program. Here’s the discussion that transpired.