My wife looked at me. ‘I don’t know why you have a long face,’ she said. ‘Do some kind of analysis or something.’ With that she was back inside the changing room and I was left on my own again in fashion purgatory.
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Mark Ritson, Author at Branding Strategy Insider - Page 18 of 58
The French philosopher Henri Poincaré once observed that science is built from facts just as a house is built of stones – but he went on to note that an accumulation of facts is no more science than a heap of stones is a house.
In 1996 the Australian government’s wine authority set an ambitious 30-year sales target. Imagine its delight when that goal was reached a full two decades ahead of schedule.
Greetings from the wonderful, if rather wet, city of Shanghai. About seven years ago I signed on with a big multi-national to train its marketing teams here in China.
If you are a good marketer you’ve heard of the Net Promoter Score (NPS). If you are a very good one, you know what your NPS is. If you have no idea what I am talking about, read the definition at the bottom, and then meet me at paragraph two.