Alan Mulally turned 65 this month. You might not know the name, but you surely know the company he leads. Mulally is the CEO of Ford.
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Mark Ritson, Author at Branding Strategy Insider - Page 13 of 58
Last Sunday, GM announced plans to introduce a new car brand into the Chinese market.
Irish low-cost airline Ryanair was in trouble again last week. Chief executive Michael O’Leary (pictured) was forced to apologize to easyJet founder, Sir Stelios Haji-Ioannou, for depicting him in the January ad campaign above as a Pinocchio who misleads clients about punctuality.
Buy shares in BP. That was the bizarre advice from Royal Bank of Scotland analysts last week after those bright sparks worked out that even the worst possible costs of the Deepwater Horizon will total less than the actual drop in BP’s market value.
Look at how the company executes a pre-launch strategy to build anticipation and generate awareness. Examine closely how Apple uses its retail partners to make the launch events an actual occasion rather than just the start of availability.