Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands from an economic point of view.
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Jack Trout, Author at Branding Strategy Insider - Page 4 of 22
While the mind may still be a mystery, we know one thing about it that is for certain—it’s under attack. Most Western societies have become totally ‘‘overcommunicated.’’ The explosion of media forms, and the ensuing increase in the volume of communications, has dramatically affected the way people either take in or ignore the information offered to them.
Pure logic is no guarantee of a winning argument. Minds tend to be both emotional and rational. Why do people buy what they buy? Why do people act the way they do in the marketplace?
When you study the marketing wars, the well-differentiated specialist tends to be the winner.
It’s futile trying to change minds in the marketplace. For example: