Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before.
NEW THINKING
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Guest Author, Author at Branding Strategy Insider - Page 6 of 22
Yes, that kind of born again. And while I don’t mean that we all literally should start talking about Jesus, brands can learn a lot from people who have found meaning and deeper relevance in time of crisis. After all, the social media revolution has brought crisis to anyone relying on traditional branding tools.
Brand advocates are vital to social media marketing strategies because of the word of mouth (WoM) they generate.
The most effective brands on Earth are abundantly clear about “who they are” and obsessive in monitoring how consumers see them.
In the old days, marketers sought to identify a target consumer and would then spend millions to catch her at the right time, in the right place, with the right message. Success was like winning the lottery, you were never quite sure what you had until the results were in.