Brand advocates are vital to social media marketing strategies because of the word of mouth (WoM) they generate.
NEW THINKING
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Guest Author, Author at Branding Strategy Insider - Page 6 of 21
The most effective brands on Earth are abundantly clear about “who they are” and obsessive in monitoring how consumers see them.
In the old days, marketers sought to identify a target consumer and would then spend millions to catch her at the right time, in the right place, with the right message. Success was like winning the lottery, you were never quite sure what you had until the results were in.
There are many today who advocate direct response marketing to the exclusion of other marketing channels. These are very silly people.
There’s a profound shift in power taking place in the business arena. With a whole new breed of exceptional new brands living by the rules of Business 3.0, consumers are now attracted to unproven and unknown brands the way they were attracted to established brands in the past.