Do we know enough about how brands impact the global economy? Is it worth having this information?
HomeAuthor
Guest Author, Author at Branding Strategy Insider - Page 5 of 21
What makes a brand story engaging to customers and effective in motivating them to buy? In our experience, there are eight fundamental characteristics of a motivating brand story.
Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before.
Yes, that kind of born again. And while I don’t mean that we all literally should start talking about Jesus, brands can learn a lot from people who have found meaning and deeper relevance in time of crisis. After all, the social media revolution has brought crisis to anyone relying on traditional branding tools.
Brand advocates are vital to social media marketing strategies because of the word of mouth (WoM) they generate.