Guest Author, Author at Branding Strategy Insider - Page 2 of 21

How Global Brands Win With Social Engagement

Hyperaware companies are less likely to be taken by surprise. They are also harder to disrupt because they can sense their own vulnerabilities and adjust their business models and processes accordingly. For example, hyperaware companies understand when their customers are disgruntled and why. They can also zero in on what customers truly value about their products.

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