Do brands foster creativity? It’s doubtful. Despite all the articles online about how to foster a culture of creativity at brands, companies peddling products are the last place people turn for creative expression.
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Geoffrey Colon, Author at Branding Strategy Insider - Page 8 of 9
Sadly and incorrectly, marketing is something many businesses compartmentalize into silos.
We have become accustomed to tuning out advertising and marketing messages because we don’t like interruptions in our habit-formed lives. And we’re skeptical of the messages ads bring us. In fact, most of us feel ads don’t bring much value to our lives, just more distraction.
Don Draper does not exist in the new world of marketing. What exactly does this new world look like?
There have been several recent polls in 2016 stating that public opinion doesn’t trust the media anymore.