Brand marketers and strategists love buzzwords and catch phrases. I guess it helps keep us grounded or feeling that we’re on trend. Take for example the buzz phrases from the past four years.
NEW THINKING
HomeAuthor
Geoffrey Colon, Author at Branding Strategy Insider - Page 7 of 9
Advertising seems to be much of the role of a marketer in this day and age because advertising helps connect with people. Or does it?
Any chief brand officer, director or strategist who still thinks social media is solely an amplification tool that helps connect with an audience are missing five other spokes in their wheelhouse.
If I told you that the consumer to brand relationship has undergone significant change, I’m sure you would reply and say, “Tell me something I don’t know.”
So, what goals and objectives should marketers adopt as they take on disruptive marketing or look to strengthen it within an organization?