Recently Ryan Holiday, noted author, gave some interesting advice on why you should not start a podcast. I read it and disagreed with it at first because we as brands now all have tools to create and produce anything we want.
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Geoffrey Colon, Author at Branding Strategy Insider - Page 6 of 9
Marketers are no longer in the advertising business; we are in the relationship business.
The personality trait of a disruptive marketer is centered on what, according to Daniel Gilbert, is believed to be the brain’s greatest achievement: “its ability to imagine episodes that do not exist in the realm of the real, and it is this ability that allows us to think about the future.”
There was a trend identified by many brand and digital strategists a few years ago, due to the behavioral changes ushered in by two-way communication media.
I still think it’s interesting that we live in this whole networked age where we can speak to anyone we want across a multitude of platforms.