If you read any self-help books on how to be productive, efficient and excel in the last 50 years there are always three main themes within such books. They go like this:
NEW THINKING
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Geoffrey Colon, Author at Branding Strategy Insider - Page 5 of 9
For much of its existence, the theory behind marketing was simple: if you have the means to create a message and the wealth to distribute it, you can control the dialogue about your company or product. When people feel a certain way, however, more words won’t change their minds. But new feelings may.
Recent years have been difficult for many individuals and organizations. Political parties, once the pride of organizational design to define leadership in the world now mean less and less after several outlier personalities have begun to dictate a new narrative.
Where does normalcy in business originate? And how does the disruptive marketer avoid getting caught in its trap? Much of normalcy comes from what is known as the “shared vision meme.”
Everything is undergoing disruption these days. So much so, that I hate that word and I don’t want to use it anymore. Last week during the United States Presidential election we learned a few things that should remind us as marketers that just because something worked in 2008 doesn’t mean it will work in 2016.