For brands to succeed in the next decade, they will have to realign their thinking and operating model so that they can not merely function, but actually matter.
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Geoffrey Colon, Author at Branding Strategy Insider - Page 4 of 9
Brands don’t compete against one another, they compete against irrelevance.
The new year is almost upon us and it is important to note that trends and behaviors aren’t committed to calendar years.
There is no real cause for failure in this new world of marketing. There are only things we can learn.
In their sprint to force demand for their products, conventional marketers seem to forget one thing about this new reality: information is abundant. Even physical goods and intellectual property are free. Paul Mason, journalist for the Guardian, explains it this way: