BrandQuote – February 10
February 10, 20081 min
'The customer is the appreciating asset.' – Federal Express Sponsored By: The Brand Positioning Workshop
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BrandQuotes - Page 4 of 11 - Branding Strategy Insider
Meaningful quotes from the world’s leading experts on brand strategy and brand management.
BrandQuote
February 2, 20081 min
"To keep your ads fresh, you've got to keep yourself fresh. Live in the current idiom and you will create in it." – Bill Bernbach, Advertising Legend Sponsored By: The Brand Positioning Workshop
BrandQuote
January 19, 20081 min
“Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.” -David F. D’Alessandro, Brand Warfare The Blake Project Can Help: The Brand Positioning Workshop
BrandQuote
January 16, 20081 min
"What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble." - Al Ries Sponsored By: Brand Aid
BrandQuote
January 8, 20081 min
"A brand is not an icon, a slogan, or a mission statement. It is a promise — a promise your company can keep. First you find out, using research, what promises your customers want companies like yours to make and keep, using the products, processes and people in your company. Then you look at your competition and decide which promise would give you the best competitive advantage. This is the promise you make and keep...