BrandQuote – May 26
May 26, 20081 min
“Perception is reality in the absence of experience.” – Tom Martin Sponsored By: Brand Aid
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BrandQuotes - Page 3 of 11 - Branding Strategy Insider
Meaningful quotes from the world’s leading experts on brand strategy and brand management.
BrandQuote – May 18
May 18, 20081 min
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” – Scott Talgo Sponsored By: Brand Aid
BrandQuote – April 26
April 26, 20081 min
"… at the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about [a] man, you can touch him at the core of his being." -Bill Bernbach, in a speech to the American Association of Advertising ...
BrandQuote – March 2
March 2, 20081 min
'The best way to make news is to announce a new category, not a new product.' - Al Ries & Laura Ries Sponsored By: Brand Aid
BrandQuote – February 23
February 23, 20081 min
"Advertising doesn’t create a product advantage. It can only convey it." – Bill Bernbach, Advertising Legend Sponsored By: Brand Aid