It’s 1960, and you’re flipping through LIFE magazine. You’re stopped by an advertisement that doesn’t look like any of the other ads in the magazine. There’s lots of white space, a tiny off-center image of the car itself (which, by the way, is an odd-looking little vehicle), and an understated two-word headline, “Think small.”
It’s a good thing the game between the NFL’s New England Patriots and the New York Giants was exciting because this year’s Super Bowl commercials were dull, and what a weird thing to say about the Super Bowl. Generally, it’s the very opposite of that.
Guiding Principle: Advertising Agencies win new business on creative — ideas that build client businesses. Advertising Agencies lose it on relationships. Having shared that, account managers would be wise to consider these 10 mandates:
Advertising legend David Ogilvy left us with more than what it takes to make great advertising.
Should rational thought take precedent over instinct? In this speech to the 4A’s (the American Association of Advertising Agencies) 1980 Annual Meeting, advertising legend Bill Bernbach, outlines his personal philosophy on creative genius.
