The Impact Of Advertising In Color

Derrick DayeSeptember 19, 20081 min

Did you know? Ads in color are read up to 42% more often than the same ads in black and white (as shown in study of phone directory ads).

We explore the significant impact of color for brands here.

Source: White, Jan V., Color for Impact, Strathmoor Press, April, 1997

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One comment

  • Gerrit Eicker

    September 19, 2008 at 3:14 am

    And did you know that this is even more true for the Web: Contextual display advertising easily outpaces contextual text advertising.

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