Did you know? Ads in color are read up to 42% more often than the same ads in black and white (as shown in study of phone directory ads).
We explore the significant impact of color for brands here.
Source: White, Jan V., Color for Impact, Strathmoor Press, April, 1997
The Blake Project Can Help: The Strategic Brand Storytelling Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
September 19, 2008 at 3:14 am
And did you know that this is even more true for the Web: Contextual display advertising easily outpaces contextual text advertising.
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