When A Nation’s Brand Comes Under Pressure
May 5, 20267 min
What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking proximity for understanding?
NEW THINKING
What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking proximity for understanding?
My mother had many opinions on many issues. As a female lawyer in the 1950s, she expressed these opinions assertively. Although not a cook, she opined that a complete kitchen needed Pyrex baking pans and a set of CorningWare casserole dishes.